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Challenge

Official is the next generation of social media, designed to build healthy relationships. Official is an early stage startup aiming to foster a long lasting relationship between an individual and their partner. They are the next generational tool, designed to build healthy relationships through community, matches, and rewards. The company’s business model is a two-sided marketplace, connecting couples with merchants. The OneSeven team was brought on to design an engaging and unique experience that harmoniously integrates social media, matches, and rewards, with consideration of the client’s business model.

Project Overview

Design Audit: The client provided the original Figma file, a live iOS application, and user feedback collected from surveys and support tickets. After an audit of the live application, we predicted some navigational and usability issues, which was then later validated from internal user feedback. Given the time and audit findings, we decided to regroup as a team and evaluate our core goals for the redesign.Sitemap/Information Architecture: Before diving into design, we created a sitemap to visualize the app’s information architecture and level up navigation expectations with the client. The core features are brought to the bottom navigation bar for easy accessibility. Top navigation bar is customized to individual pages and we removed the sidebar navigation.Revamped UX/UI: Icon library, components library, discovery page, profile page, bookmark page, more

The Outcome

  • 5% growth in active users
  • 25K version 2 downloads
  • 3x session length

Challenge

Official is the next generation of social media, designed to build healthy relationships. Official is an early stage startup aiming to foster a long lasting relationship between an individual and their partner. They are the next generational tool, designed to build healthy relationships through community, matches, and rewards. The company’s business model is a two-sided marketplace, connecting couples with merchants. The OneSeven team was brought on to design an engaging and unique experience that harmoniously integrates social media, matches, and rewards, with consideration of the client’s business model.

Challenge

Official is the next generation of social media, designed to build healthy relationships. Official is an early stage startup aiming to foster a long lasting relationship between an individual and their partner. They are the next generational tool, designed to build healthy relationships through community, matches, and rewards. The company’s business model is a two-sided marketplace, connecting couples with merchants. The OneSeven team was brought on to design an engaging and unique experience that harmoniously integrates social media, matches, and rewards, with consideration of the client’s business model.

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