Background
Bonum Coaching looks to maximize individual performance and ensure the achievement of business objectives through the implementation of personalized coaching services.

Client Goal

• Develop an AI Avatar coaching service to prepare Latin American employees for difficult workplace conversations.

• Validate the ROI of their AI coaching for enterprise clients.

• Achieve a 100% pilot-to-paid conversion rate with two initial pilot customers.

• Ensure the application can support a 100-person pilot.

Problem Statement
Bonum Coaching faced significant scalability constraints with their human-only coaching model, where each coach could only support a limited number of clients. This capacity ceiling, combined with the high costs of premium coaching services, created barriers to expanding their services across Latin America and prevented them from meeting growing demand from enterprise clients like DHL.

Business Impact of the Problem

• Scalability limitations: Human-only coaching model restricted growth.

• Premium pricing barriers: High costs limited adoption among mid-level employees.

• Lack of cultural adaptation: Existing AI solutions lacked Spanish-language proficiency and regional business context.

• Technical and timeline risks: Tight 6-week MVP timeline and integration of multiple AI services

Challenges

• Scale coaching delivery beyond human coach capacity.

• Overcome high service costs for broader adoption.

• Deliver culturally adapted, Spanish-first AI coaching for Latin American professionals.

• Integrate multiple AI services (voice, LLM, transcription) while maintaining quality.