Bonum Coaching: Empowering Latin American Professionals with AI-Driven Coaching
Bonum Coaching is on a mission to maximize individual performance and achieve business objectives through personalized, scalable coaching services. Backed by 500 Startups and serving leading enterprises across Latin America, Bonum is redefining professional development with innovative AI-powered solutions.
Bonum
To maximize individual performance and achieve business objectives through personalized business coaching services.
Pilot Conversion Rate (2 Pilot customers): 100%
Two signed LOIs with payment terms from existing companies (DHL and Domino’s)
Web App / AI Development
Professional Development
Growth
10–50 employees
500 Startups
“OneSeven Tech was instrumental in helping us scale our impact and deliver measurable results to our clients. Their expertise in digital transformation and data analytics has transformed how we operate and grow.”
— [Founder Name], Founder, Bonum Coaching
Background
Bonum Coaching looks to maximize individual performance and ensure the achievement of business objectives through the implementation of personalized coaching services.
Client Goal
Develop an AI Avatar coaching service to prepare Latin American employees for difficult workplace conversations.
Validate the ROI of their AI coaching for enterprise clients.
Achieve a 100% pilot-to-paid conversion rate with two initial pilot customers.
Ensure the application can support a 100-person pilot.
Problem Statement
Bonum Coaching faced significant scalability constraints with their human-only coaching model, where each coach could only support a limited number of clients. This capacity ceiling, combined with the high costs of premium coaching services, created barriers to expanding their services across Latin America and prevented them from meeting growing demand from enterprise clients like DHL.
Business Impact of the Problem
Scalability limitations: Human-only coaching model restricted growth.
Premium pricing barriers: High costs limited adoption among mid-level employees.
Lack of cultural adaptation: Existing AI solutions lacked Spanish-language proficiency and regional business context.
Technical and timeline risks: Tight 6-week MVP timeline and integration of multiple AI services.
Challenges
Scale coaching delivery beyond human coach capacity.
Overcome high service costs for broader adoption.
Deliver culturally adapted, Spanish-first AI coaching for Latin American professionals.
Integrate multiple AI services (voice, LLM, transcription) while maintaining quality.
Our Approach
We implemented a targeted, accelerated approach to address Bonum's scalability challenges. Beginning with comprehensive UX/UI research focused on Latin American user needs, we established a lean, cloud-native foundation. Our solution leveraged cutting-edge AI technologies and direct integration with leading AI service providers.
Working collaboratively with Bonum's team, we adopted short feedback cycles and rapid iteration to refine the AI coaching experience. We prioritized simplicity in our technical architecture, creating a frontend-only solution that eliminated backend dependencies while maintaining robust functionality through direct service integrations. This approach allowed us to develop a true MVP within the 6-week timeline, specifically designed to test critical business and technical variables while incorporating the proven GROW coaching framework with cultural adaptations for Latin American users.
Key Features & Deliverables
AI-powered coaching platform: Spanish-first, culturally-adapted AI coach designed for Latin American professionals.
Voice-enabled avatar: Natural-sounding Latin American Spanish accent with synchronized visual feedback.
Structured coaching experience: GROW framework with real-time note generation.
Confidentiality and data security: Designed to meet strict enterprise standards.
Robust analytics and feedback loops: Comprehensive dashboards and automated reporting provide clear ROI for enterprise clients.
Outcomes
100% pilot-to-paid conversion rate with two initial enterprise customers (DHL and Domino’s).
Scalability unlocked: AI-powered coaching platform supports 100-person pilots and beyond.
Cost-effective pricing model: Bonum can now offer coaching to a much broader audience.
Cultural relevance: Spanish-first, culturally adapted AI coach delivers authentic, effective coaching for Latin American professionals.
Enhanced employee engagement: Users report feeling more prepared and supported after each session.