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UX Research vs. UX Design - What’s The Difference?

James Sullivan
James Sullivan
July 3, 2023
UX Research vs. UX Design - What’s The Difference?


Navigating the User Experience (UX) world can be complex, particularly when it comes to understanding the difference between UX research and UX design. The distinction might seem subtle for many, including product managers, startup founders, and CTOs. However, the roles are critical in product development and user satisfaction, offering unique value to businesses and making the user interface more catchy.

As a leading software development company, One Seven aims to shed light on this topic to help decision-makers select the appropriate service.

Overview of UX Designer and UX Researcher

Understanding the roles of UX designers and UX researchers is fundamental to navigating the terrain of User Experience (UX). They are both important components of the product development process, aiming to provide a seamless, user-friendly experience.

UX Designer

A UX Designer focuses on creating a friendly user interface and interactions for digital products. Their primary responsibility is to ensure the product looks appealing and is easy to use and navigate. UX Designer develops wireframes, creates prototypes, and designs user interfaces.

A UX Designer utilizes the insights and data provided by a UX Researcher to inform their designs. They aim to align the users' needs and preferences with the business goals, thus creating a practical and user-friendly product. The UX Designer's role is fundamentally creative but deeply rooted in strategy and technology.

A UX Designer also performs user testing to gather user feedback and refine the product based on these insights. UX Designers collaborate closely with UI designers, developers, and other stakeholders throughout development.

UX Researcher

A UX Researcher provides the data and insights that guide the design process. Their primary goal is to understand the users' behaviors, needs, and motivations. To conduct user research, they employ various qualitative and quantitative research methods, such as interviews, market research, usability research surveys, usability testing, and field studies.

Once the data is collected, the UX Researcher analyzes it and presents their findings clearly and clearly to the design team and other stakeholders. Their insights help shape the product by informing design decisions, ensuring that the end product effectively meets user expectations and business goals.

A UX Researcher bridges the gap between the users and the design team. They provide the foundation for user-centered design decisions, ensuring that the final product is tailored to the users' needs and preferences.

UX Designers and UX Researchers have distinct roles and work closely together in a symbiotic relationship. UX Researcher informs the design process through their understanding of the users. At the same time, UX Designers utilize these insights to create user-friendly products that meet user expectations and business goals. Understanding the interplay between these two roles is essential for delivering a high-quality user experience.

UX designer and UX researcher roles and responsibilities

Understanding the distinct roles of a UX Designer and UX Researcher is crucial for effective product development. Their responsibilities converge to enhance the user experience and create user-centered designs.

What Are the Role Responsibilities for a UX Researcher?

  1. Conducting User Research: To conduct user research, they employ a range of methodologies such as interviews, usability research, market research, surveys, and usability testing to understand user behavior, needs, and motivations.
  2. Analyzing Data: They evaluate the collected data to derive actionable insights influencing design decisions and strategy.
  3. Creating User Personas: They design detailed user personas that reflect the target audience's characteristics, behaviors, and needs.
  4. Presenting Findings: They report their usability research outcomes to the design team and stakeholders in an understandable and actionable format.
  5. Advocacy: They act as the user's voice within the organization, ensuring the product design aligns with user needs and preferences.

UX Research Methods Help Analyze the ROI

  1. Usability Testing: Observing user interaction with your product to identify design improvements.
  2. Surveys and Questionnaires: Collect quantitative data on user satisfaction and engagement.
  3. Interviews and Focus Groups: Gaining qualitative insights into users' attitudes and behaviors.
  4. A/B Testing: Comparing two versions of a UX component to optimize conversions.
  5. Analytics and Behavioral Tracking: Using tools to gather data on user behavior, such as bounce and conversion rates.
  6. Contextual Inquiry: Observing users in their natural environment to better understand the context of product uses.
  7. Field Studies: Broad observations of user behavior in their natural environment to inform design decisions.

UX research methods help uncover insights that improve the overall user experience and significantly impact the ROI by boosting user engagement, customer retention, and product usability.

What Are the Role Responsibilities for a UX Designer?

  1. Understanding User Needs: Using insights from a UX researcher, the UX designer starts their design process grounded in user needs.
  2. Creating User Flows and Prototypes: A UX designer sketches user flows and develops prototypes to visualize and test the planned user experience.
  3. Designing Interfaces: They design aesthetically pleasing and functional user interface, considering elements like layout, typography, colors, and images.
  4. Conducting Usability Testing: UX designers test their designs with users to gather feedback and identify potential issues, iterating on the designs based on this feedback.
  5. Collaboration: UX Designers work closely with different teams, including developers, product managers, and UX researchers, ensuring the final product aligns with user needs and business goals.

UX Design Methods

  1. User Persona Development: Creating fictional characters based on user research data to represent different user types.
  2. User Journey Mapping: Sketching out the user's path when interacting with the product.
  3. Wireframing: UX designers create wireframes to develop a basic interface layout to plan for functionality and user interaction.
  4. Prototyping: Creating an interactive product model to test and refine the design.
  5. Usability Testing: Gathering feedback from users to identify potential design improvements.

These steps are informed by the insights gathered during the UX research process, leading to a more user-centered design.

UX researcher vs UX designer cost

The cost of hiring a UX researcher and a UX designer can vary significantly depending on several factors, including the level of expertise, the complexity of the project, geographic location, and whether the role is full-time, part-time, or freelance.

United States

  • UX Researcher: $70,000 to $120,000
  • UX Designer: $60,000 to $110,000

United Kingdom

  • UX Researcher: £35,000 to £70,000
  • UX Designer: £30,000 to £65,000


  • UX Researcher: CAD 65,000 to CAD 110,000
  • UX Designer: CAD 55,000 to CAD 100,000


  • UX Researcher: €40,000 to €75,000
  • UX Designer: €38,000 to €70,000


  • UX Researcher: AUD 70,000 to AUD 130,000
  • UX Designer: AUD 60,000 to AUD 120,000


  • UX Researcher: INR 500,000 to INR 1,500,000
  • UX Designer: INR 400,000 to INR 1,300,000

These figures are approximate and may vary based on factors such as years of experience, seniority, and company size. The cost for freelance UX researchers and designers will also vary based on these factors.

It's important to note that while cost is important, it's also essential to consider the value and ROI that a skilled UX researcher or UX designer can bring to your project. High-quality UX research and design can significantly enhance the user experience, leading to higher user engagement, improved customer loyalty, and increased revenue.

As a software development agency, One Seven Tech, we understand the importance of UX research and UX design in creating successful digital products. Whether you're a product manager, startup founder, or CTO, we're here to guide you in choosing the right services for your needs. For more information, feel free to contact us.

Why do you need them both when adjusting your UX?

When it comes to shaping the User Experience (UX), both UX researchers and UX designers play pivotal roles in the final user interface testing. Their combined expertise ensures your product looks good and meets users' needs and expectations effectively.

UX Researchers bring critical insights into users' behaviors, needs, motivations, and challenges. They use various user research methods such as interviews, market research, surveys, and usability testing to gather these insights. 

They analyze and interpret this data, providing detailed reports and actionable recommendations. This user research helps inform and guide the design process, ensuring the product is designed with the end user in mind.

On the other hand, UX Designers are responsible for translating these insights into practical design solutions. UX Designers create user flows, wireframes, and interactive prototypes, implementing the insights derived from the research. UX Designers also conduct usability tests to validate their designs and ensure they meet user needs and business goals.

The collaboration of both roles is crucial for several reasons:

  1. User-Centered Design: UX researchers provide the data and insights to make user-informed design decisions, ensuring your product or service is built around the user's needs and expectations.
  2. Efficiency and Cost-Effectiveness: The insights provided by UX researchers help to avoid unnecessary design revisions and rework. By understanding user needs and preferences upfront, UX designer can create solutions that are more likely to be successful, saving time and money.
  3. Informed Decision-Making: UX researchers help reduce uncertainty and guesswork. Their findings equip the UX design team and stakeholders with the knowledge to make informed, data-backed decisions.
  4. Validation and Iteration: Both roles are crucial for iterating and improving the design. Researchers test and validate the designers' solutions, ensuring they meet user expectations, while designers revise and enhance the design based on this feedback.

When you adjust your UX, the collaborative efforts of UX researchers and designers are essential to ensure your adjustments are aesthetically pleasing and align with your user's needs and expectations. As a result, this collaboration can lead to better user satisfaction, increased user engagement, and, ultimately, a higher return on investment.

For more guidance on optimizing your UX strategy, check out One Seven Tech, a leading digital product studio and software development agency that provides comprehensive UX research and design services.


In conclusion, UX research and UX design are two sides of the same coin. Both play a crucial role in understanding and translating user needs into tangible products. When used in conjunction, they ensure creating a user-centered product that meets business objectives.

Whether you're a product manager, startup founder, or CTO, we are here to help you navigate the intricate world of UX. Let us assist you in making informed decisions that can elevate your digital product to new heights.

At One Seven Tech, we are a leading digital product studio offering top-tier UX research and UX design services. Our expert team ensures a seamless fusion of both these disciplines, delivering digital products that are user-centric, intuitive, and effective.

Interested in learning more about how we can help shape your product's user experience? Visit our home page or our services page for more details. Or reach out to us directly. Let's transform your vision into a digital reality that stands out and performs exceptionally in the competitive marketplace.

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