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How is a Digital Product Studio different From a Software Company?

James Sullivan
James Sullivan
November 15, 2023
How is a Digital Product Studio different From a Software Company


If you're considering hiring a software development team, developing a software solution, or embarking on a technical project, the type of organization you partner with can make a significant difference in the outcome.

You will often find two types of entities in the tech world that can assist you: a digital product studio and a software company. Both may seem similar, but they have distinctive features that can make a significant impact on your project.

In this article, we will help you understand the key differences so you can make an informed choice. OneSeven Tech offers digital product studio services that might just be the right fit for you.

Let’s get started!

What is a Digital Product Studio?

A digital product studio is a multi-disciplinary organization that creates digital solutions from start to finish. Unlike traditional software companies, which may offer a narrow scope of services such as coding or maintenance, a digital product studio takes a holistic approach.

They are involved in all aspects of a project, from its conception to development and even post-launch marketing strategies. Essentially, they serve as a one-stop shop for all things related to digital product creation and enhancement.

Distinctive Features of a Digital Product Studio

A digital product studio is not just another type of software company. Several unique characteristics define its approach and capabilities:

  1. Complete Lifecycle Focus: Unlike software companies that may specialize in one or two stages, a digital product studio is involved in every phase, from conception to deployment and marketing.
  2. User-Centric Approach: Design thinking is often a fundamental part of the product development process, prioritizing user experience and interface design to create products that meet real-world needs.
  3. Multi-Disciplinary Teams: Digital product studios usually have teams of experts in various fields, such as development, design, and marketing, allowing for a comprehensive approach to project execution.

These distinctive features position a digital product studio as a highly adaptable and competent partner for diverse digital product initiatives.

Services Offered by Digital Product Studio

Here are some of the services commonly provided by a digital product studio team:

1. Concept Development

Right from the product idea phase, the studio helps clients articulate their vision into a feasible digital product. This often includes product to market research, defining user personas, and crafting a unique value proposition.

2. User Experience and User Interface Design

UX/UI design is a cornerstone of the services offered by digital product studios. The design team works closely with developers to ensure that the end product is not only functional but also user-friendly and visually appealing.

3. Development

The engineering team takes over once the design is finalized. They bring the digital product to life using the latest technologies and methodologies. Here, the focus is not just on delivering a working product but also on ensuring it's scalable and maintainable.

4. Marketing Strategy

Unlike traditional software companies, many digital product studios offer marketing strategy services. This includes everything from SEO optimization to social media marketing to ensure your digital product reaches its intended target audience.

What is a Software Company?

A software company specializes in developing, distributing, and maintaining software solutions. Unlike a digital product studio, which often takes a comprehensive approach to an entire project, a software company may focus on specific elements like coding, testing, or technical support.

In short, while they are adept at creating software, their service offerings may be outside areas like user experience design or marketing strategy.

Distinctive Features of a Software Company

Software companies have their own set of unique traits that define their operational mode:

  1. Niche Expertise: Many software companies excel in specialized areas such as enterprise solutions, mobile app development, or cloud computing.
  2. Code-Centric: The core of their business is often heavily oriented around actual software development activities like coding, testing, and debugging.
  3. Limited Scope: While they can handle software development exceptionally well, they often do not provide extended services like concept development or marketing commonly found in digital product studios.

Services Offered by Software Company

Here are some common services you can expect when working with a software company:

1. Software Development

The primary service, as the name suggests, involves the actual coding and development of software applications.

2. Quality Assurance and Testing

This service involves conducting specialized tests to ensure the software meets quality and performance standards, aiming to minimize errors and enhance user satisfaction.

3. Cloud Computing Services

Software companies offer cloud-based solutions to ensure scalability and accessibility, allowing for easier data storage and retrieval.

4. Maintenance and Support

Post-launch, software companies often offer services to fix bugs, update features, or provide technical support to ensure the software continues to run smoothly.

Differences between Digital Product Studio and Software Company

Understanding the differences between a digital product studio and a software company can be crucial when deciding who to partner with for your project. Below is a comparison based on various factors:

1. Skill Set

  • Digital Product Studio: Offers a multi-disciplinary skill set encompassing design, development, and marketing.
  • Software Company: Primarily focused on technical skills like coding, software architecture, and sometimes, quality assurance.

2. Niche Expertise vs Comprehensive Services

  • Digital Product Studio: Offers broad expertise in handling various tasks related to digital product development.
  • Software Company: Focused more on excelling in specific areas like enterprise software, mobile apps, or cloud computing.

3. Range of Services

  • Digital Product Studio: Provides a comprehensive range of services, from concept development to post-launch marketing.
  • Software Company: Usually offers a more limited set of services focused on software development, quality assurance, and maintenance.

4. End-to-end vs Specific Services

  • Digital Product Studio: Offers end-to-end solutions, overseeing the entire lifecycle of a digital product.
  • Software Company: Provides specific services that may require you to engage additional vendors for a complete solution.

5. Project Management and Collaboration

  • Digital Product Studio: Prioritizes collaboration and integrated project management to ensure smooth workflow.
  • Software Company: Require more oversight on your part, especially if their service offerings don't cover the whole scope of your project.

6. Scalability and Adaptability

  • Digital Product Studio: Built for adaptability, they can easily scale their services to match the changing needs of a project.
  • Software Company: May offer scalable solutions but within the confines of their specialized skill set.

7. Time

  • Digital Product Studio: This may offer quicker turnaround times for full-service projects, as all services are usually in-house.
  • Software Company: It could take longer if you need to hire multiple vendors for different aspects of your project.

8. Cost

  • Digital Product Studio: This could be more expensive due to the comprehensive range of services offered.
  • Software Company: Possibly more cost-effective for projects that require only specialized technical services.

9. Pros and Cons

Pros of Digital Product Studio

  1. Comprehensive Services: Offers a full range of services from concept to launch, reducing the need to hire multiple vendors.
  2. Expertise in Digital Product Development: Specializes in developing digital products, ensuring a polished result.
  3. Greater Focus on User Experience: Emphasizes both product design and functionality, leading to a better user experience.

Cons of Digital Product Studio

  1. May Be More Expensive: The all-encompassing service offering could come at a higher price point.
  2. Might Be Overkill for Simple Projects: For projects that don't require a full suite of services, this option may offer more than what's actually needed.

Pros of Software Company

  1. Technical Expertise: Specializes in technical aspects like coding and software architecture, offering in-depth knowledge in these areas.
  2. Possibly Lower Costs for Straightforward Projects: Could be more budget-friendly for projects that primarily require coding and technical development.

Cons of Software Company

  1. Limited to Software Development: Generally focused on specific areas like coding, which might require you to hire additional services for a comprehensive solution.
  2. Less Focus on the Holistic Product Experience: May put less emphasis on user experience design or marketing, focusing more on the technical build of the product.


Deciding between a digital product studio and a software company comes down to your project’s specific needs and objectives. While a software company may excel in delivering specialized technical services, a digital product studio like OneSeven Tech offers a more comprehensive approach that covers everything from concept to launch.

The choice you make will influence not just the end product but also the journey to get there—time, cost, and ease of project management are all on the line.

Ready to build your next digital product? Choose OneSeven Tech for a seamless, start-to-finish development experience. Visit our home page to explore how we can elevate your idea to a successful digital product.

For a closer look at our services, including options that rival any Software Development Company, visit our Service Page. If you’re in the startup phase, we offer specialized Startup Development Apps Studio services that can help you quickly move from idea to MVP and beyond.

Make the right choice for your project. Choose OneSeven Tech.

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